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"Andrea Mandel-Campbell has illuminated Canada's shortcomings in the new global economy - and how to overcome them - as well as any economic guru or think tank. She correctly identifies that too many of our business leaders and government policies are aimed at perserving what we have rather than playing to win. This book is essential reading for any Canadian who cares about the kind of Canada we are building for future generations." ---Roger Martin, |
Why Mexicans Don't Drink Molson can be purchased at all major Canadian bookstores or online Amazon or Chapters Indigo.
The book is now for sale in the US.
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Read of an excerpt of Why Mexicans Don't Drink Molsons that appeared in Macleans
About The Book
A scathing wake-up call castigating the timidity of Canadian companies in international markets, Why Mexicans Don't Drink Molson combines bracing analysis and compelling anecdotes with shrewd prescriptions for the future.
WHY IS IT that despite laying claim to some of the best beer in the world, Canadians literally spill more beer than they export, while Mexico’s Corona, born in a country with little in the way of fresh water, barley or even a fully developed economy, is a leading global brand with sales to more than 150 countries? How is it that despite Canada’s vast forests, people the world over equate inexpensive wood furniture with Swedish meatballs and sprawling blue-and-yellow superstores?
Canada has all the makings of a global leader, yet it has opted to become a global laggard, preferring to fritter away its jackpot of rich resources rather than build viable multinationals that are ultimately the country’s best defence in a globalized world. This book is a unique insider’s look at the complex world of international business that reveals the hidden challenges to Canada’s global success and the perils of continued complacency. A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, it also provides a hands-on guide for innovative competitiveness.
This is the first book to look at the disparate elements of the Canadian business economy from a historical, cultural and industrial policy perspective to explain Canada’s place in the changing global context. Taking a comprehensive look at the nation’s track record in international markets, it provides a definitive accounting of Canada’s global performance. And it throws light not only on the glaring shortcomings of that approach but also on Canada’s underestimated assets and abilities. Canadians do have the means to build and brand world-beating global companies, and this book shows them how to do it.
